According to numerous sources, 68% of marketers are increasing their output of long-form content. Although a lot of marketers are taking their time to try and create content that’s useful for users, and that’s designed to be read, we are also seeing a rise in content that satisfies EEAT requirements, to ensure that the latest framework is met.
Content is Undergoing a Rapid Transformation
Making contextual and relevant content is not only a good way to satisfy EEAT requirements, but it’s also a good way to aid brand perception. Sainsbury’s is an example here – if you look at their Itsu noodles, you’ll notice a narrative-driven description attached to the product, along with celebrity chef name drops, health benefits, and even suggestions for serving.
In a physical store, information like this would be redundant, but online, it’s imperative to ensure a positive user experience, given the lack of a physical product. In iGaming, this trend can also be seen. When loading the Big Bass Splash slot game, you’ll see a full breakdown of how to play, including information on wilds, scatter symbols, bonuses, features, and more. By adding a relevant, contextual, and useful description, users are able to learn about the title before they play, but at the same time, groundwork can also be done to ensure the page ranks for specific search terms. Longer-form content like this also adds topical relevance, as well as internal linking opportunities, something that would be more difficult to achieve with short-form content.
Even eCommerce giants like eBay add category content to the bottom of each search page that relates to the search term. Under the site’s fashion category, you’ll see designers that range from Tom Ford to Dior and Ralph Lauren, along with pieces they sell and are known for.
Although information like this is useful to the user, it also helps to support specific search intent, as explained by Innovation Visual. With the site having auctions that start and end by the second, having general, long-form category pages that don’t necessarily relate to specific items helps with topical authority, and it also supports the use of keywords.
Creating Content that Supports Differentiation and Discoverability
According to Performance Marketing World, long-form content is king. With that said, content also no longer has to be written primarily for deep engagement alone; it can also be written to support differentiation, discoverability, and long-term organic performance. A major mistake brands make is assuming that content has to justify itself through user interaction. Some content strengthens the page ecosystem as a whole and supports SEO.
Others support internal linking. As long as it supports EEAT guidelines, content marketers only stand to benefit from embracing long-form content on a higher level, and when you break down the benefits, it’s not hard to see why more and more people are going back to older pages on their websites. Marketers are not only extending them, but adding new, contextual, and relevant information. Although the world is changing, and everything is getting shorter to accommodate mobile phones and quick user experiences, it appears that content is moving in the opposite direction, something marketers should capitalise on in 2026.
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