Remote work for a marketing professional seems like an easy deal: you wake up, have breakfast, and start your day. Yet, it’s not as easy as it appears at first glance. Without proper tools, established habits, smart hacks, and a healthy mindset, any workday can be instantly ruined.
In this guide, you will find out what exactly a remote marketer needs, from a stable internet connection to a strong mental focus.
Stable Connection
All professionals working from home, including those in the marketing niche, need a good internet connection. It should be able to handle data transfers, video calls, and more. If you are looking to upgrade to a new Wi-Fi network, make sure that it has at least 50-100 Mbps download and 10 Mbps upload speeds. Yet, it’s best to choose 100 Mbps or higher with symmetric speeds and no data caps.
But what if you don’t work from home most of the time? Travelers should invest in a reliable eSIM card. This will allow you to stay connected anywhere, even if you’re traveling across borders every several days. It’s a flexible solution that offers countless plans depending on your location, with secure internet access and no need to switch physical SIM cards every time you fly.
Time Management
In case you’re changing your career approach from office to remote, you will feel a huge difference in time management. Although you’ll have more free time — minus the commute — you might also struggle to manage your day properly. So you will have to create a consistent routine and set clear boundaries about your working hours. For example, if someone wants you on their marketing project, kindly let them know when your workday starts and ends, so you’re not constantly replying to emails.
You will also have to learn how much work you can actually take up. Many newbies tend to overwork and burn out once they are out of the office, just because it seems like they’ve got more time on their hands. Use tools like calendars, time trackers, and techniques such as Pomodoro to take regular breaks.
Project and Data Management
Collaborative work often comes with sharing cloud drives. There, you will send and receive documents regarding your projects. Make sure you stick to the team’s labeling and storage practices, so everyone knows where to find essential files.
But how do you know what the progress on the project is? That’s where project management software comes in. Once you join, you will see boards and folders for each one, which help you understand deadlines, find vital information, and manage expectations. You’ll also be able to track your progress and see everyone else’s.
Remember to use a VPN when accessing company data and client platforms remotely. If you want to cut costs, look at VPN deals online, as you can find a good provider for much cheaper prices. After all, VPNs encrypt your connection and protect all sensitive information, preventing bad actors from intercepting it while you work — it’s an essential tool for security.
Mental Focus and Resilience
Regardless of whether you work from home or travel as a digital nomad, you’ll have to improve your mental focus and resilience, as sometimes you will find yourself getting distracted from marketing. Depending on your living situation, try to separate your work area — creating a proper office space would be ideal.
Also, remember to take breaks and go outside when possible. Even if you’re not in an office, have breakfast, drink your morning coffee or tea, and dress up to get in the mood for work.
Staying Productive Remotely
Remote work for marketers has many benefits, but it can also be a struggle. You no longer feel productive without the office, you can’t communicate with coworkers properly, and you spend all evening responding to emails, even after dedicated work hours.
Luckily, professional data management software, time management techniques, and training your mental focus can greatly improve the situation and transform you into a dependable marketing expert!
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