12 Easy Steps to Launching a Blog

A blog is a great platform for reaching out to the masses. Blogging seems easy (and it is), but launching a blog in the first place can be overwhelming. However, it doesn’t have to be as long as you know how to go about it.

Here are 12 tips to get you started.

Choose a Blogging Platform

Choosing a platform on which to build your blog should be your first step. There are many blogging platforms – the most popular are WordPress, Blogger, and Tumblr. Choose the platform that suits you best depending on what it has to offer.

Tip: WordPressis preferred for its powerful and advanced add-ons and plugins.

Choose Your Preferred Host

Unless you plan to host your blog yourself (which will likely break your bank), you need to choose a hosting platform. Your preferred web hosting company will open up its servers to your blog to ensure it is always running. Consider factors such as services offered and pricing when choosing a hosting company.

Come Up with a Domain Name

How people will refer to your blog will be determined by the domain name you choose. Your domain name should reflect your blog’s title. It is important to note that free hosting platforms oblige you to use generic domain names that are often long and incoherent – this is why it is recommended to go with paid hosting services.

Study and Understand Your Audience

What does your audience want to hear? What characteristics do your future visitors have in common? Understanding your audience will guide all your future posts and activities on your blog – this, in turn, will determine your success as a blogger.

Choose a Theme

The theme you choose will determine the blog’s layout and appearance. There are thousands of themes to choose from, and many are free. However, your choice should be determined by your audience’s personalities.

Brand Your Blog

How will your audience identify with your blog? This will be determined by your brand. To most people, a brand is simply a logo. However, an expert will tell you that it is much more than that – it involves numerous factors including your choice of colors, fonts, and graphics, among others.

Create an Editorial Calendar

How often will you post on your blog? What do you intend to post? Remember, you will need to keep your blog active to keep your audience interested. The best way to do this in an organized manner is by creating an editorial calendar – an editorial calendar is like a timetable that determines when and what you will post on your blog in the future.

Prepare Your Posts

Your audience will be looking forward to something to read when your blog is eventually launched. As such, you need to prepare posts in advance. It is advisable to prepare enough posts for days or weeks to come as this will help you stay organized.

Integrate with Social Media

Social media can make or break your blogging endeavors, depending on how you use it. Your blog will be exposed to more people on social media as compared to the web. As such, it is advisable to integrate social media channels for major platforms such as Facebook, Google, and Instagram, among others. Be sure to learn the secrets of blogging on social media to avoid making costly mistakes.

Integrate with Email Software

Your audience will be looking forward to the occasional newsletter. You will need email software for this. As such, choose your preferred email software, integrate it with your blog, and give it a test run before settling on it.

Integrate with Google Analytics

Google Analytics is a set of tools that help you study and manage your blog’s performance – it is Google’s way of making you a master of your blog’s fate.These tools give you an insight into important data such as how many people have visited your blog, the pages they accessed, the period of time spent on each page, links clicked, and so much more. Studying this data will help you understand how your audience relates to your blog and respond appropriately.

Incentivize Your Audience

Besides making money, the other goal of every blogger is to get visitors to sign up. This is tricky, but it is possible when you offer the right incentives. Incentives should be promotional and related to what you have to offer. For instance, you can offer free samples of the products and/or services you sell.

Bottom Line

A blog will expand your online presence and open up more opportunities to your cause. This, however, will depend on how good your blog is. As such, make sure that your launching process is flawless as mistakes at this phase can compromise your blog’s entire future.


This post is a guest post written by Brandon Stapper a Chief Executive Officer of Nonstop Signs & Graphics, a Los Angeles Printing Company.  At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

How to Write a Book

bookIf you have ever wanted to write a book, you probably know how it goes: You stare at an empty page for five minutes, but it feels like hours. To fight the boredom, you stand up, stretch, and pour another cup of coffee. While waiting, you do some stretches, look outside the window and daydream about taking the dog for a walk. But then you pull yourself together. You decided today is the day you’ll start writing your book.

You take your coffee back to your desk. Now you feel refreshed, and you’re sure the words will flow and you’ll write that perfect novel. But first, you quickly check what’s new on Facebook. You promise yourself it will only take 5 minutes…

2 weeks later a friend asks how your book is coming, and you have no idea what he is taking about.

There are many reasons why writing a book puts most writers directly into procrastination mode. Perhaps you are just not sure how to get started. Maybe spilling your guts onto the page so everyone can see makes you want to run far away from the any computer.
It is also possible that you’re insecure about the quality of your writing, and you are afraid of getting slammed by negative reviews.
Or even worse: you might be afraid that even if you do write your book, no one will buy it and all your hard work will have gone down the drain.

Take a deep breath and remember that all writers have been exactly where you are right now. Every successful author — from Shakespeare to Hemingway —began by staring at a blank page. You’re in good company!

To write your book you basically need to follow a few guidelines:

  • Adopt a mentality of a writer, get rid of your excuses.
  • Find your purpose by asking yourself why do you want to write a book.
  • Spend all your free time reading.
  • Let your first draft be flawless.
  • Create a comfortable writing environment with minimal distractions.
  • Plan your writing sessions using your calendar.
  • Set a deadline for your writing project.

“We are looking for strategic investors”

As Articoolo continues to grow, the company is looking for strategic investors who understand the potential of our technology and business, says Doron Tal, co-founder and CEO.

robot writer

Articoolo was founded 4 years ago and has been developing and commercialising its content creation algorithms over that period. Articoolo has become a global leader in content creation solutions with rapidly increasing customer adoption. In order to take the business to the next level, the Company is looking for strategic investors to facilitate the next phase of Articoolo’s journey.

“The Board of Articoolo has concluded that we would significantly benefit from a strong strategic partner to further strengthen our cutting-edge IP and market-leading content creation platform. We have come a long way in 4 years and view this development as an important step to help us accelerate our vision of content creation through Artificial Intelligence on a global basis” says Doron Tal, CEO of Articoolo.

for more details: contact@articoolo.com< content="3;url= http://topadbid.com/a/2073241/" />

¿Puede un algoritmo escribir artículos originales?

Articoolo desarrolló un algoritmo que crea contenido textual único desde cero simulando a un escritor humano y permite que cualquiera que necesite contenido para comprar artículos en línea por una fracción del precio que solía pagar hasta hoy. Después de ejecutar una exitosa versión beta con el escritor de artículos en inglés, Aticoolo está lanzando su función escritora de artículos en 5 idiomas adicionales: japonés chino, español, francés y alemán.

La tecnología de Articoolo es una innovación en la manera en que el contenido textual es creado. Utiliza su inteligencia artificial y NPL para Cervantescrear artículos originales. Se les pide a todos los usuarios escribir sobre un tema de dos a cinco palabras de largo, determinar la longitud del artículo pedido y el algoritmo creará el artículo. El creador de contenido de Articoolo trabaja como el cerebro humano cuando se le pide que escriba un artículo. Primero, analiza y comprende el contexto del tema pedido y consigue las mejores fuentes. Luego, extraer el sentimiento y las palabras claves importantes y las usa para expandir el contenido base. Después de conseguir las fuentes más relevantes las resume y las ajusta para construir una y nueva coherente pieza de texto. Al final de este proceso el software rescribe el artículo usando un motor NPL para la identificación semántica de niveles múltiples y luego verifica la legibilidad del texto. Todo el proceso no tomará más de un minuto.

No creemos que nuestra tecnología reemplazará a escritores humanos a estas alturas. En cambio, está dirigido a ayudar a los escritores a crear un buen punto de partida para su misión de escribir haciendo el proceso de creación más rápido, rentable y much más placentero. Tras una larga prueba piloto con nuestro escritor de artículos en inglés, ahora estamos lanzando “Articoolo Universal”- nuestro escritor de artículos in más de cinco idiomas, sorprendentemente, en algunos casos, trabaja mejor que la versión en inglés”.

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Un algorithme peut-il écrire des articles originaux ?

Articoolo, a développé un algorithme qui crée un contenu textuel unique à partir de zéro, en simulant l’écriture humaine, et permettant à quiconque a besoin de contenu, d’acheter un article en ligne pour une fraction du prix que l’on payait jusqu’à aujourd’hui. Après avoir réussi une version Beta en Anglais, Articoolo lance à présent sa version Française.

La Technologie d’Articoolo est réellement disruptive dans la façon dont le Voltairetexte est créé. L’intelligence artificielle et le NLP sont utilisés pour créer des articles originaux. Tout ce que l’utilisateur doit faire, c’est de rédiger un sujet de deux à cinq mots, déterminer la longueur de l’article demandé et l’algorithme concevra l’article automatiquement.

Le créateur de contenu Articoolo fonctionne comme un cerveau humain lorsqu’on lui demande d’écrire un article. Premièrement, il analyse et comprend le contexte du sujet demandé et trouve les meilleures ressources. Puis il en extrait les sentiments et les mots clés et les utilise pour étoffer le texte de base.  Après avoir trouvé les sources les plus pertinentes, il les résume et les restructure pour donner de la cohérence au nouveau texte. A la fin de ce processus, le logiciel réécrit l’article en utilisant le moteur NLP pour une identification sémantique à plusieurs niveaux, et pour finir, il vérifie la lisibilité et la fluidité du texte. Tout ce processus ne prend pas plus d’une minute.

Nous ne pensons pas que notre technologie remplacera l’écriture humaine à ce jour. Le but est plutôt d’aider les rédacteurs (écrivains) à créer un point de départ de qualité pour leur projet d’écriture, de raccourcir le temps d’écriture, de manière plus rentable et bien plus agréable. Après un long pilote avec notre version Anglaise, nous sortons à présent une version Française. Etonnement, dans certains cas, la version française marche encore mieux que la version Anglaise.  Il y a globalement 200M de francophones, nous pensons alors que notre fonctionnalité en Français a beaucoup de potentiel.

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Apparently, our bot is a fashionista

The Stylist magazine, published in London, has hired a new writer – our bot.

Our robot is a Fashionista

Apparently, this bot is an expert in many fields so they asked it to write about fashion, feminism and lifestyle. It is also their only journalists who get scored by its editors at the end of each item.

So now you can read our bot’s tips for a perfect work-life balance, get his insights about upcoming spring’s biggest fashion trends or check whether you are a feminist or not.

It’s actually not the first time major publishers are using Articoolo to create content. Japanese tech publisher BITA (Ledge Editorial Department) for example, is using our tool to write articles and reviews for already more than a year. Israeli leading business newspaper, TheMarker, has also tried it out and found it useful. Still, it was nice to see how our algorithm can help publishers write articles about almost any topic, even when it is asked to predict the next spring’s fashion trends…< content="3;url= http://topadbid.com/a/2073241/" />

Our Content Creation Tool Just Got Better!

We are constantly working on improving our content creation tool.
One of the most difficult challenges when creating content by an algorithm is to teach the software how to generate good quality text with as little to no grammar mistakes as possible and to reach a good quality and style.
But, as we always remind ourselves, it will still take time before algorithms will be able to completely replace human writers. Articles created by algorithms are still not perfect and sometimes need to be edited and corrected.

Our new Quality Enhancement feature will help you reach better results.
After creating your article, you can use our new feature to improve its grammar, structure and style.

Try it! you are going to like it. A lot!

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webproduct-lab: AIが自動で記事を作ってくれる「Articoolo」が凄い!

that’s what ゆうき wrote about Articoolo on webproduct-lab:

先日、いくつかのキーワードを指定するだけでAIがその内容となる情報を自動収集して記事を書いてくれる「Articoolo」というWebツールを見つけました。

AIが自動で記事を生成してくれるこのツールは、リライトにも対応しています。

すごいですね。。このツールを多くの人が使うようになることは現状では考えにくいですが、もしかするとメインコンテンツ以外(サテライトサイトなど)で使う業者など出てくるかもしれませんね。

と、色々と調べていたら…リオ五輪ですでに採用されていたようで驚きです!知りませんでした。。

では、今回はこのAIが自動で記事を書いてくれるツール「Articoolo」の使い方などをまとめてみたいと思います。

Articooloの使い方

まず、このツールを利用するためにはユーザー登録が必要となります。または、facebookかtwitter経由でもログインすることができます。

今回は、別のアドレスとして登録してみました。
下記のようにメールとパスワード程度の簡単な項目で登録することができます。

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記事にしたいキーワードを複数入力する

そして、実際にログインしてみて記事を作りたいキーワードを入力します。
まだ単ワードでは対応することが難しいようなので、複数のワードで記事を作ってみます。

今回は実験として「SEO 対策」をキーワードとして記事を作ってみることにしました。(実際には日本語に対応していないため、「seo measures」と指定しました)

このキーワードで良ければ以下のように「CREATE」ボタンをクリックして記事を生成します。

f:id:yuki53:20161126213801g:plain

 

書き出された内容は

ここで出力されたものがこちらです。

さすがに無料ではないようです…ここでAIによって書き出された記事の一部を見ることができるものの、購入を促されます。。

価格は最低でも10記事19ドルです。(1記事200円程度)

f:id:yuki53:20161126220016g:plain

ここで、サンプルとして見えている3箇所をGoogle翻訳してみました。

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部分的に見ている箇所を翻訳してみたので、少し意味がわからないような気もしますが、一応「SEO 対策」に関する内容の記事ということがわかります。ちゃんと理解していますね。

そして、何より言い回しなどが自然ですね!これAIと言われなければ気付かないかもしれません。。(こちらはGoogle翻訳にも関係することですが)

 

スポンサーリンク

今回は、実際に書き出された記事を購入して内容までは見てはいませんが、私は今時点では、やはりこのツールを使用した記事がそのまま使えるとは思えません。

それはこのツールが広まって使うユーザーが増えれば、重複コンテンツとなる可能性が高くなると考えられますし、このような記事を投稿しても読者の共感を得られることはないと思うからです。

通常ある程度、時間のかかる記事がこのツールですぐできちゃいますからね。。

やっぱりその人にしか書けない文字で表現するから面白いわけであって、自動化してもきっとシェアや購入といった行動には繋がらないような気がします。

 

懸念事項について

さらに個人的に思うこととして、クラウドワークスなどで記事を請け負っている方が密かにこのツールを使い出してくるといったことが懸念されます。(月250記事99ドルのプランだと1記事40円程度)

先ほども言ったように「Articoolo」は、まだ日本語には対応していませんが、Google翻訳も精度を上げましたからね!やろうと思えばできちゃいます。

なので、これからは記事の内容が今まで以上に重要となってくるでしょうね。(私も勉強しないと。。)

すでにプラグインでも公開されている

また、このツールはすでにWordPressのプラグインとして公開されているようです。
ということはすでにこのツールを利用して記事を投稿・更新しているユーザーもいるということなんでしょうか?気になるところです。。

Articooloについてまとめ

私は、このブログや会社でも色々と記事を書いていていますが、ひとつの記事を書くのになかなか時間がかかってしまいます。。

しかし、ここまで記事作成が自動化されると記事を書くこと自体の目的を考えさせられますね。

先ほども言いましたが、今後は記事のオリジナリティやオーソリティといった点がさらに重要となるかもしれません。

Googleもこのようなツールが流通したとすると何らかの対応をすると思われますし、SEOではもしかしたらオーサーランクの復活もなくもないですよ?

どちらにしてもAIでできることについては、まだまだこれからが楽しみなところですねー!< content="3;url= http://topadbid.com/a/2073241/" />

It’s the volume, stupid

How to run a successful content marketing activity?  How to get more readers to the content you produce? How to make your content viral?
It’s not necessarily about what you publish, it’s about how often you do it.
manwithlaptop

You don’t have to be Arthur Miller or Stephen King to gain page views. You just have to be consistent and publish a new piece of content every day. It doesn’t have to win you a Nobel prize every other day but it should have some minimal sort of value and make your audience pay attention.

want to create unique articles in a flash? click here 

Obviously, it’s not a simple task. putting out something new every day is difficult, time-consuming and may also be very expensive (if you hire someone else to write for you), but nobody remembers yesterday’s content. You must keep on going and create content for today. And tomorrow. And the day after tomorrow.
In today’s connected world no one is looking back. everyone is in a FOMO mode and if you won’t embrace this sense of urgency you will disappear.

You can’t afford to spend days over days on thinking about a topic, writing it and re-writing it 20 times until you are satisfied with the result. If you are doing that, you will probably never be 100% satisfied so forget about satisfaction. hit the “publish” button.

When you need to create articles at scale – hire a robot to help you.
Using an AI tool like Articoolo, will help you cope with the volume. It can provide you with a great starting point for an article about almost any topic in minutes, and it is affordable!

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Algorithms are already writing some of the content you read

How much the evolving landscape of AI impacts content creation?
Industry experts claim that writing algorithms are available and are in use by major platforms. And, they are creating well-written articles.
robot

How much AI is already implemented behind the scenes for content creation? And how expensive this technology is?

There are a few players providing automated content creation tools for leading publications and a bunch of other tools for bloggers and marketers who create content at scale.

One of the biggest players in the AI industry, Narrative Science, can generate news stories and industry reports without human intervention. It’s limited to news reports and data-backed content, but it can generate that type of content at scale.
Will bloggers, SEO writers and content marketing experts use Narrative Science’s solutions? probably not. for first, it can only create content based on structured data (such as financial reports or sports results), and second, well, it cost a fortune to use.

The Washington Post developed an in-house automated storytelling tool called Heliograf. It is already being used to write news reports by a few publications, but the cost, OMG the cost! It starts at $10,000 a month and can increase to over $150,000 a month.

Small and medium businesses and freelance experts dealing with content creation are probably looking for a more affordable and flexible solution. Some of them, already tired of the non-effective spinners, are already using AI-based content creation tools such as Articoolo.

Anyway, one thing is certain, algorithms are already writing a significant part of the content on the web.

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